Traffic is one of the most critical data points for running a website and business. While Google Analytics has seemingly endless capabilities, the vast majority of GA users just use it to monitor their traffic volume.Īs a beginner, this is the most valuable information that you’ll get from using this tool. Any time I create a new website, the first thing I do is install GA it’s become second nature. The Most Value You’ll Get: Seeing Your Traffic VolumeĮveryone who uses Google Analytics loves it. Where are your website visitors located? Which marketing channels are driving the most traffic to your site? What are the most popular pages on your website?Īll of these questions, and more, can be answered with Google Analytics. Tracking traffic patterns and visitor behavior allows you to measure the effectiveness of your website, combined with your overall digital presence. You’ll learn valuable information, such as which digital campaigns are driving the most traffic to your website. Whether you operate personal blog, small business website, or international ecommerce company, your website plays a crucial role in your success.īy using Google Analytics, you’ll have a better understanding of how effective your website is as a marketing tool. Your website is the nucleus of your online presence. Some basic information collected by GA includes how many visitors your site gets, where those visitors come from, how they navigate through your site, how long they spend on each page, and much more. You can use those reports to learn more about your website and its visitors. GA collects a wide range of data and generates insightful reports. In short, the platform gives you a complete picture related to your site performance. It’s one of many tools provided by Google for website metrics. Google Analytics is a free website analytics application that helps webmasters analyze site traffic. What is Google Analytics? Why Use it at All? This guide will also walk you through the process of installing Google Analytics on your website. Some of these are simple, while others are a bit more complex.Īs a beginner, I’ll explain which reports you should be using to get started. There are dozens of different reports you can access using GA. This free tool makes it easy to track and analyze crucial data. More than 50 million websites worldwide trust this powerful and robust application.Īny website can use Google Analytics to get a better understanding about what visitors are doing on the site. Google Analytics is one of the best web analytics tools on the market today.
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